Assistant Director, Tourism Marketing

The Museum of Modern Art is accepting applications for Assistant Director, Tourism Marketing.

The Marketing Team at MoMA brings together specialists in marketing and channel strategies, content and audience development, driven by finding new ways to bring the Museum’s mission and brand positioning to life and by building meaningful relationships with new and existing priority audiences for the institution. Through this work we are able to support the financial sustainability of MoMA by strengthening the earned revenue streams of the Museum.

Reporting to the Associate Director, Marketing; the Assistant Director, Tourism and Marketing is directly responsible for cultivating and managing key partnerships with tour operators, wholesale programs, and attraction passes. They lead international sales trips and organize FAM tours for industry partners. Additionally, they develop and distribute high-quality tourism marketing materials to partners as well as developing successful campaigns targeting the tourist audience.

Main responsibilities include:

• Oversees the Museum’s relationships with a wide variety of external travel and tourism-related businesses and partners. Establishes partnerships, contracts, and distribution of agreements with:
  • Tour Operators
  • Wholesale Program
  • Attraction Passes
• Manages the hotel concierge ticket programs, maintains relationships with hotel and concierge trade associations (national and international level), and plans and hosts events at MoMA to cultivate hotel concierge business.
• Manages contracts with tour operators and receptive operators representing independent and group travel to the Museum.
• Serves as contact person for all tour operators with associations to MoMA and MoMA business; leads and schedules FAM tours for partners.
• Scopes out business opportunities for new tour operator arrangements.
• Oversees tourism materials production for distribution with partners.
• Attends sales missions nationally and internationally to maintain relationships with important agencies and tour operators on the ground:
  • Coordinates presentations and follow-up;
  • Manages admission program partnerships with external business entities;
  • Collaborates with these entities on marketing materials;
  • Manages and renegotiates contracts;
  • Advises on new admission program partnership business opportunities;
  • Tracks and analyzes sales data;
  • Coordinates payments from all admission program business partners.
• Collaborates with the Director of Management Information and Government and the Analytics Manager in the following areas:
  • Integrates market trends and visitation analytics to support the Museum’s global outreach efforts in the travel and tourism-related business area with the support of the Analytics Manager;
  • Tracks program metrics;
  • Reports on actual attendance against outreach efforts;
  • Incorporates reported activities and trends into internal reporting.
• Implements Tourism Campaigns in international markets.
• Makes, executes, and exercise independent judgment as it pertains to MoMA tourism marketing policies.
• Performs any other duties reasonably related to the functions described above.

Requirements:

• 10 plus years of experience in the Tourism Marketing field.
• Ability to work effectively with internal teams, external stakeholders, and partners to drive marketing goals. Exceptional communication skills to engage leadership, external partners, and key stakeholders.
• Strong ability to craft and execute long-term strategies that align with organizational goals.
• Proficiency in analyzing tourism trends, market data, and campaign performance metrics to make informed decisions.
• Skilled at fostering relationships with tourism boards, travel companies, media agencies, and other industry partners.
• Experience organizing and marketing events, activations, and promotional activities to boost tourism engagement.
• Familiarity with international markets and the ability to tailor campaigns to resonate across cultural contexts.
• Proficiency in managing budgets, allocating resources efficiently, and ensuring ROI.

Reports to: Associate Director, Marketing

Salary range: Minimum of $96,000 to a maximum of $118,000 per annum

How to Apply

Application instructions:
To apply, please visit MoMA Jobs.

Req# ASSIS002121

Applicants should submit a resume and a statement of interest.

Equal Employment Opportunity Policy Statement:
Equal Employment Opportunity has been, and will continue to be, a fundamental principle at the Museum, where employment is based upon personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, arrest or conviction record to the extent required by applicable law, credit history, or any other protected category as established by applicable law, including the New York City Human Rights Law (“NYCHRL”).

This is a unionized position at MoMA with covered employees represented by Local 2110, UAW, AFL-CIO.