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26 May 2021

Full-Time

Director of Marketing and Communications

Stamford Symphony  Stamford, Connecticut, United States

Stamford Symphony careers

Job Description

Director of Marketing and Communications, Stamford Symphony

INTRODUCTION

Stamford Symphony seeks an exceptional marketing and communications professional to join the Orchestra at one of the most creative and developmental periods in its history. The primary focus of this appointment is increasing audiences across Fairfield County. The successful candidate will be able to point to significant past successes in retaining, growing and diversifying audiences, for all types of performances.

With the appointment of Michael Stern as Music Director, the Orchestra is ready to take a significant leap forward in terms of the number of promotions across the whole of Fairfield County; playing larger repertoire as well as delivering a comprehensive community engagement and education program. The Board has just begun a strategic planning process which will include a complete rebrand of the institution by January 1, 2022. The aim is for the Symphony to grow from a budget of $1.5m to $2.5m by 2025/26.

 

To fund this expansion, The Crescendo Fund for the Future of Stamford Symphony was created in July 2020 with an initial target of $5m. To date the Fund has secured pledges of $3.8m.

The Director of Marketing and Communications is responsible for planning, implementing, overseeing, and assessing the Orchestra’s marketing, branding, public relations, and audience development plans in support of the organization’s strategic vision and growth.

The post is based at the Symphony’s office in Stamford CT.

 

POSITION DESCRIPTION
Position Title: Director of marketing and Communications
Status: Full -Time, Exempt
Reports to: President & CEO
Direct report: Marketing Assistant (new post to be created)

RESPONSIBILITIES OF THE POSITION:
Strategic

  • Create design and take responsibility for delivering the organization’s overall marketing and communication
  • Align marketing with community engagement, making them more effective together, to support our strategy
  • Rebrand the organization – drive strategy and implementation, particularly after the formal rebranding being conducted by Sametz Blackstone
  • Collaborate with the CEO, MD, Operations and Administration to execute the symphony growth strategy

 

Marketing

  • Establish multi-year plan and annual marketing plan installments, gaining approval from CEO and Board
  • Be the public face of the organization’s marketing efforts through extensive out of office work
  • Oversee all messaging
  • Implement new brand (graphics, messaging and meaning) at all touch points (online, social, physical channel, in-person, performing events, education and community events, etc.)
  • Set and meet targets for maximizing audiences numbers, diversifying audiences at the Palace Theatre and other venues, and growing brand awareness. The Symphony seeks to increase earned income from the current 25% of the budget to at least 33% and maintain that proportion as the overall budget increases.
  • Oversee relations with external vendors:PR company, media buyer, brand agency, etc.
  • Be primary coordinator with PR company
  • Oversee the website and social media strategies
  • Manage department budget

 

Public Relations

  • Create and oversee all written communications
  • Identify and implement key messaging
  • Work to wean the organization off reliance on an external firm in due course

 

Community Engagement and Education

  • Create, and implement the symphony’s Fairfield County strategy
  • Set and meet targets for audience diversification, engagement and growth.
  • Work with the Community Engagement and Education manager to integrate Community Engagement and Education with programming, PR, marketing and Operations
  • Identify key engagement targets (e.g. community leaders and influencers, venues, partner organizations, school leaders etc,) and implement disciplined relationship-building

DESIRED CHARACTERISTICS & QUALIFICATIONS

  • A seasoned marketing professional with at least 7 years senior level experience with a track record of achieving ticket sales and other earned income goals
  • Experience within performing arts required; a passion for symphonic music preferred
  • Innovative, forward-thinking professional with exceptional interpersonal skills, a genuine and infectious enthusiasm for the arts and the mission of the Stamford Symphony, and a high degree of professionalism and integrity
  • Deep understanding and demonstrated success with dynamic pricing strategies
  • Strong appreciation for innovative graphic design and photography that is both functional and representative of a symphony orchestra that is growing
  • Significant experience overseeing use of digital media to both drive ticket sales and expand the brand
  • Ability to think analytically and creatively; a fact based data driven professional
  • Ability to think both analytically and creatively

 

  • Strong communication skills, and should be able to create an environment that is conducive to open and direct communication with individuals of varying degrees of involvement with the Orchestra
  • A resourceful, results-oriented leader with the ability to think strategically, generate new ideas, prioritize, plan, and set goals and objectives
  • Ability to speak credibly and persuasively about Jacksonville Symphony’s vision for the future
  • Bachelor’s degree required

 

KEY SKILLS:

A broad-based knowledge of all functions of marketing

Knowledge of Spectrix CRM software, highly desirable

Experience planning and executing marketing budgets and evaluating the ROI of specific marketing initiatives and the overall budget

Strong problem-solving skills, ability to meet multiple deadlines

Successful experience with the creation and execution of strategic plans as they relate to the marketing function

Exceptional written and verbal communication skills

 

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Equity, Diversity and Inclusion
Stamford Symphony is an equal opportunity employer and does not discriminate on the basis of age, race, sex, color, religion, national origin, disability, military status, sexual orientation or any other status protected by applicable state or local law

Compensation will be competitive and commensurate with qualifications and experience.

Application
Please submit a cover letter and resume to Russell Jones, President & CEO, Stamford  Symphony: rjones@stamfordsymphony.org

 

 

 

 

Full-Time Job in Music:
Director of Marketing and Communications
Stamford Symphony
 Stamford, Connecticut, United States
https://artjobs.artsearch.us/job/director-of-marketing-and-communications-2/

Job Categories: Music. Job Types: Full-Time. Job Tags: communication, director, marketing, music, and public relations. States: Connecticut.


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