Public Relations Coordinator

CITY UNIVERSITY- LONDON, UK
Master of Arts in Cultural Policy and Management, October 2011

RUTGERS UNIVERSITY- NEWARK, NJ
Bachelor of Science in Marketing, January 2006

FIDM/ FASHION INSTITUTE OF DESIGN AND MERCHANDISING – LOS ANGELES / SAN FRANCISCO, CA
Associate of Arts, Professional Designation in Merchandise Marketing, December 2006

CRAFT CENTRAL- LONDON, UK
Promotions and Sponsorship Intern- March 2011- June 2011
Provided the Events and Professional Development Manager with support before, during and after events.
Sourced in-kind sponsors and donations for upcoming events.
Performed targeted research to audit and update the organizations new Civi CRM media database.
Generated publicity and editorial coverage for upcoming events.
Improved awareness of the organization through strategic marketing initiatives.
Utilized social media to promote artists and upcoming events.

RESOURCE ADVANTAGE- FAIRFIELD, NJ
Public Relations Coordinator- March 2008-August 2010
Proposed media and editorial opportunities based on industry trends.
Developed targeted media distribution lists for press releases and press conference invites.
Facilitated and fulfilled media requests for press releases, photos and other pertinent client information.
Provided feedback and edits for press releases and marketing material.
Archiving client’s media coverage and press kits contents for future use.
Developed and maintained editorial calendars used in the development of media plans and strategies.
Followed up on potential editorial coverage and cultivated relationships with industry media.
Distributed press releases and e-blast through email or using Constant Contact.
Conducted research and create briefing documents on new clients.
Coordinated a client’s weekly newsletter by overseeing edits and working with the design studio on layout and production.
Prepared media kits for press conferences.
Maintained and developed a client and industry specific editorial database in excel.
Implemented and monitored media tracking programs for clients.
Provided clients with press clippings and reports.
Tracked edits and provided feedback on content for articles and press releases.
Provided general administrative support to the PR department and organization as needed.

ANN TAYLOR- LOS ANGELES, SAN FRANCISCO, CALIFORNIA, AND COLUMBUS, OHIO
Sales Associate- June 2006- June 2007
Worked to increase store revenue by providing wardrobe advice and excellent customer service.
Participated in inventory management by restocking the sales floor.
Maintained and organized the stock room.

MEL EN STEL- BROOKLYN, NY
Design Intern- January 2006- March 2006
Assisted designer Ilse Eriksson preparing for GenART fashion and the New York D&A tradeshow.
Provided support backstage during the GenART trade show.
Performed quality control inspections for the production company, prepared orders and facilitated data entry.

BUSINESS AND THE ARTS/ GLASSROOTS- NEWARK, NJ
Administrative Assistant- September 2005-March 2006
Typed instructor notes, created presentations and event programs, and handled telephone inquiries for Rutgers Business School and the non-profit art organization Glassroots.

• Microsoft Word 5+ years experience
• Microsoft Excel 5+ years experience
• Microsoft Powerpoint- 5+ years experience
• Database Experience 3 years experience

English