Musa_CD

Education
Master of Arts: Computer Arts
Academy of Art University – San Francisco

Bachelor of Architecture: B-Arch
National College of Arts – Lahore

Certifications
• Certified Scrum Master Scrum Alliance
• Project Management Mastery IPS Learning

Creative Director/Chief Creative Officer, 05/2013 to Current
2020 Venture – Burlingame
• Planned & executed full cycle from Concept to launch for multiple gaming products on Console, PC and Mobile devices.
• Maintained consistency in art & game play systems design by providing Art Guides & Design Docs and technical specification to new team members.
• Strategized high level game beats to writers and game designers to build a compelling competitive & additive gameplay experience.
• Maintained a high performance and user friendly pipeline by providing content team with custom scripts, shaders and content ready script embedded customizable prefab for game-play tuning, audio & art content.
• Successfully launched products on several platforms by writing multiplatform compatible code and easily customizable quality content using engine capabilities or custom code.
• Turned original Sci-Fi concept about doppelganger Earth to a script as a Co-Writer.
• Secured seed funding for InceptNet.com by presenting a one page business plan. Successfully prototyped social media platform http://InceptNet.com on Web, iOS and Android in 30 days.
• Delivered fluid & polished game-play experience by working closely with QA team to reproduce, profile and fix bugs across multiple platforms.
• Reduced budget and attrition by hiring 2020 Venture internal cross discipline team using external hiring resources. Negotiated employment terms, pay scale and equity.

Art Lead/Art Director, 04/2005 to 04/2013
LucasArts – San Francisco
• Delivered high quality content as a Manager and Creative Lead on the multiple Star Wars games bringing revenues of over $ 500 million.
• Provided feedback to the shared Tech efforts to improve the Environment Art Workflows & Pipeline. This included providing the requirement docs to the RnD group & also showing click by click demos to highlight issues in the workflow.
• Built, textured & lit two levels in Maya, Zeno (internal game engine), Z-brush & Photoshop. Worked closely with the Lead Engineer to define the surface look & performance for the specialized shaders. Level building also included optimizing levels and also helping out the rest of the team with performance analysis on Xbox & PS3 (PIX & GPad).
• Increased the efficiency, productivity and skill level of the art team & new hires by scheduling a sprint for documenting the entire Environment Art workflow.
• Aligned the goals for art teams in San Francisco, Singapore and China. Provided daily feedback, Scheduled sprints and quarterly milestones for internal and external teams.
• Provided use cases and specs to LucasArts and LucasFilms engineering teams to improve runtime performance, graphic quality and content production pipeline for internal and external studios.
• Met aggressive hiring and production targets by working closely with human resources teams at LucasArts for Internal Development.
Creative Director (Consulting), 08/2008 to 09/2009
MAD Dimensions, Inc. San Mateo CA
• Provide strategic consulting on branding, including brand name development, brand identity, graphic and web design, Copyright & trade mark development & marketing integration across multiple advertising opportunities for Architecture and Interior design services.
Lead Environment Artist/Interim Art Director, 12/2002 to 04/2005
Activision, Inc. – Foster City
Xmen-4. (Wolverine) IronMan & XXX
• Lead the concept team during the Pre-Production phase of Wolverine game.
• Worked with the Project Lead & concept team to define look for the Pre-Vis for Xmen-4. Provided direction for the character development concepts.
• Polished visuals of environments and Characters as a Lead Lighter for XMen-3 for current and Next Gen consoles.
• Lead the Environment Art Team to generate assets & build environments and worlds. Organized training sessions for new artists on production tools and engine/export pipeline.
• Improved engine visuals, pipeline & bugs by providing engineers with use cases and test levels.

Architect, 03/1999 to 03/2000
Isbah Hassan and Associates – Lahore
• Designed & remodeled residential and commercial buildings following client’s requirements and Architectural vision of the company.
• Conceptualized & built modern furniture working directly with the manufacturer and client.

• Creative Direction
• Unity 3d
• Mobile Games
• Console Games
• C# Expert
• Playstion4
• WiiU
• External Partners Relations
• Game Code
• iOS & Android
• Programming
• Creative Development
• Visual Effects
• User Experience
• Team Leadership
• Production Planning
• Offshore
• Outsourcing
• Perforce
• Hansoft
• DevTrack
• Unreal Engine 4
• After Effects
• Architecture
• Zbrush
• Maya
• XCode
• Global Partnership(s)
• SQLRecruiting
• Project Management
• Scrum/Agile
• VR (Oculus Rift)
• First Person Shooters
• Creative Problem Solving
• Story & Script
• Visual Studio
• FinalCut Pro
• Analytics
• Strategic Thinking
• Creative & Technical
• Virtual Reality
• Art Direction
• Team Leadership
• Employee Contracts
• Leadership Experience
• Shaders
• Global Resource Expansion
• Video Games
• Budgeting
• Schedule Management
• Adobe Creative Suite
• Planning/Analysis
• Brand Communications
• Intellectual Property
• Visual Brand Identity
• Communication Skills
• Detail-oriented
• Brand Development
• Free to Play
• User Interface
• Animation
• Environment Art
• Game Development
• Excellent Organizational Skills
• Excellent Cross Cultural
• Communication Skills

English, Hindi, Pushto, Urdu