Media Writer

EDUCATION

BACHELOR OF FINE ARTS | 2009 | AMERICAN INTERCONTINENTAL UNIVERSITY
· Major: Media Production
· Related coursework: Scriptwriting, Media Writing, Editing and Post Production II, Producing and Directing.

ASSOCIATE OF SCIENCE | 2001 | CITY COLLEGE
· Major: Radio and Television Broadcasting
· Related coursework: Broadcast Journalism, All News Broadcasting, Radio I, II and III, Advertising and Sales

CONTENT MARKETING MANAGER | BFS CAPITAL | NOVEMBER 2016 – JANUARY 2017
• Managed monthly direct sales newsletters (Capital Connection) distributed to over 60K prospects and over 4K customers using Pardot
• Oversaw creation and direction of content in Capital Connection newsletters
• Performed copywriting and HTML design of Capital Connection newsletters using Adobe Dreamweaver
• Managed blog and freelance writers, including editing and reviewing, posting weekly blog posts using Umbraco, and SEO optimization
• Managed company’s social media accounts (Facebook, Twitter, LinkedIn, Google+), including promoting blog posts and curating daily content for posting using Sprout Social, as well as liaising between public and company
• Monitored and recorded blog post traffic and results using Google Analytics
• Collaborated with designer and freelance writer to create quarterly tent pole piece “Small Business Money Management Guide”
• Created landing page for tent pole piece “Small Business Money Management Guide” using Umbraco

CONTENT EDITOR | WHITE SANDS TREATMENT CENTER | JUNE 2015 – OCTOBER 2016
• Wrote script/transcript for promotional videos
• Co-produced promotional videos for company’s sites and YouTube
• Edited and reviewed content from contracted writers for company’s blogs
• Created blog posts for company’s blogs
• Provided support in SEO article optimization
• Drafted blog posts using WordPress

SEO CONTENT WRITER AND COORDINATOR | QOLOGY DIRECT | MAY 2013 – MARCH 2015
• Impacted the company’s DISHTV blogs with TV/film entertainment articles improving overall presence and traffic
• Possessed complete autonomy in creation and direction of own topics and content for DISHTV blog posts
• Managed team of content writers located in Jamaica which included training writers, editing and reviewing articles
• Managed Social Media accounts for retailer affiliate blogs (Facebook, Google+, Tumblr, Twitter)
• Created copy for authorized AT&T retailer site
• Posted, scheduled and drafted blog posts using WordPress
• Provided support in keyword research and association
• Took charge of optimization of elements such as images, anchor texts and outbound linking
• Tagline creation for authorized retailer sites

FREELANCE WRITER | DEMAND MEDIA STUDIOS | DECEMBER 2010 – PRESENT
• Published work as a freelance writer on eHow.com
• Work together with the copy editor to create the best article possible

VIDEO EDITOR/WRITER/PRODUCER | MIDNINE PRODUCTIONS | FEBRUARY 2009 – APRIL 2015
• Created movies from private events footage
• Wrote, Directed and Produced short productions
• Provided editing support using Adobe Premiere Pro CS5
• Played key role in multi-camera operations in contracted appointments
• Conducted interviews during events

ASSISTANT EDITOR/REPORTER | NORTH COAST TIMES | DECEMBER 2003 – OCTOBER 2005
• Managed, trained and evaluated employees as head of editorial department
• Created news features each week which translated into profit
• Preferred for human interest, health and entertainment articles
• Proofread pages before print, correcting all grammatical and layout mistakes