I am an independent designer and photographer providing branding, label, logo, illustration and web design for the food and wine industry. I honed my fine-art skills by working for many years in the gallery and museum world with a photography atelier.
After a brief hiatus for a graduate degree in sustainable design in 2013, I pivoted my career to reflect a new passion for creating graphic content for food and beverage producers. Recently this has been further refined to branding for the wine, cider and drinks industries.
My commercial photography clients include Wegmans Food Markets, R. Murphy Knives, Bright Leaf Vineyard, Cidercraft Magazine, ANXO Cider and Shacksbury Cider.
Massachusetts College of Art & Design
Bachelors of Fine Art in Photography B.F.A. ‘97
Boston Architectural College
Master of Design Studies in Sustainability M.D.S. ’12
- R. Murphy Knives (Massachusetts)
Freelance photography shooting table-top products for the brands portfolio of hand-crafted culinary and hunting knives. This project included extensive retouching and removing of the backgrounds to allow integration with their re-designed website.
- Wegmans Food Markets (New York State)
Freelance portrait photography for regional suppliers throughout New England including Boston Fish Pier, Clover Springs Farm and Long Wind Farm. This series of portraits were shot on location at various farms, wholesale fish suppliers and other vendors to be used in store displays to convey the commitment to sourcing products from local, family run business throughout the region of New England.
- Cidercraft Magazine (Seattle, WA)
Provided photographs for the article titled: The many faces of the apple, A portrait of 16 cider apple varieties. Vol. 9 December 2017. Cidercraft Magazine is the only regular periodical publication that focuses solely on Craft Cider producers and the related industry that it sources fruit from. In addition to being a contributor I’m also an advertiser in the publication.
- Ciderology (United Kingdom)
Provided photographic content for the book Ciderology: From History and Heritage to the Craft Cider Revolution by Gabe Cook. Known in the cider industry as the Ciderologist, Gabe is an advocate of the craft cider resurgence and travels extensively preaching the gospel of cider throughout the world.
Freelance Graphic Design & Branding
- Ciders of Spain (Newport, RI)
Provided edgy designs for a new set of canned ciders. As a trio, the set of cans is the first sidra imported from Asturias, Spain to be sold in this 12 oz. can format. This project included extensive iterations of each label design that was able to stand on its own, while also respecting how each label related to the others as a group.
- Bright Leaf Vineyard (New York State)
Provided comprehensive branding services for a winery located in the Finger Lakes of NY State included logo development, labels for six varietals, photographic content for website, web design, tasting room signage and merchandise.
- Haykin Family Cider (Denver, CO)
Provided branding services for this startup urban cidery located in Denver, CO including logo development, bottle labels for multiple varietals, tasting room signage and merchandise design. This award winning Cidery has medalled at the prestigious Great Lakes International Cider & Perry Competition held in Grand Rapids Michigan.
- Phonograph (New York State)
Provided branding for this new Cidery located Ithaca, NY including logo development, bottle labels for varietals and web design. Located in the Finger Lakes Region of NY State, this company needed a brand identity that reflected their humble roots and retro-vibe. A hand-drawn phonograph plays a central role in the brands overall imaging.
- Von Winning Winery (Germany)
Provided graphic content development and label design for this imported wine for the Terry Theise Collection. With this exciting project I was fortunate to work with Terry Theise the renowned importer of exceptional Riesling wines from Germany and French producers of highly regarded Champagnes. This particular wine was blended and developed for the U.S. Market. The design featured out-stretched hands catching stars falling from the sky that were printed using an eye-catching foil finish against a deep gray background.
- Adobe Photoshop
- Adobe In-Design
- Adobe Illustrator
- Web Design