Cultural Communication and Marketing Management
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Experience of 8 years in cultural communication, journalism and professional writing, marketing assistance and web sites management.
Specialization in Cultural Marketing and Media Studies.
Fluent in Portuguese, English and Italian. Some knowledge in French and Spanish.
Computer Skills: Microsoft Office, Photoshop, HTML and SPSS.
Master Degree in Cultural Marketing, 2009
ISCTE, Lisbon, Portugal
Thesis: “Consumer Satisfaction on Cultural Organizations” – the results were also presented at the 17th International Conference in Retailing and Services Science (July 2010, Istanbul, Turkey)
Graduation in Cultural and Social Communication, 2004
Universidade Católica Portuguesa (UCP), Lisbon, Portugal
4th year of the graduation – participation at Sócrates/Erasmus Program
Universittà del Sacro Cuore di Milano, Milan, Italy
Curricular training as a marketing assistant (February to July 2004)
Centro Cultural de Belém, cultural organization, Lisbon, Portugal
Marketing of Cultural Activities (Presidential Museum, Lisbon, Portugal); Journalism Online (CENJOR, Lisbon, Portugal), Creative Writing (Gotham Writers’ Workshop, NY)
Publicist and Public Relations Manager
Sabotage Records, music promotion and distribution April 2005 – January 2006
VH Produções, music promotion and artistic management January 2006 – January 2007
Developing projects as a freelancer, music and theater promotion Since January 2006
Responsibilities as a press officer and public relations included promotion of musicians and other artistic projects, development of strategic marketing campaigns and management of the websites contents. Press contacts and support for the artists and the press at album releases and shows. Some of the projects promoted: Gonçalo Prazeres, Joana Machado, Munchen, Reset, Reunion Big Jazz Band and Rui Caetano.
Marketing and Communication
Montepio, bank, Lisbon, Portugal March – November 2007
Professional training as marketing assistant at the strategic marketing department. Responsibilities included consumer satisfaction studies and market trends analysis.
Montepio, bank, Lisbon, Portugal November 2007 – May 2010
Responsibilities as an internet coordinator included management of a team, which was responsible for the public websites, for the published contents and for the implementation of SEO and social networking projects. As part of the team, the responsibilities included the project of a new public website, with development of reports and studies about the current website and communication with all the parts involved – web designers, marketing department, and communication agency.
Highway Buzz, designer, NY, USA July 2010 – June 2012
As a marketing and sales representative the responsibilities included to contact with more than 100 wholesale stores, and to promote the brand and the new collections, not only for the wholesale stores, but also for the specialized media.
Journalist / Editor December 2005 – Present
Working as a freelance journalist, Lisbon (PT) and NY (USA) November 2009 – Present
Published articles in “PÚBLICO”, “DN – Diário de Notícias”, “Vogue Portugal”, “Festforward”, “Le Cool” and other Portuguese media.
Working as a reporter for RTP International (Portuguese TV channel) in the show “Contacto EUA”, since June 2011.
Semanário, weekly newspaper, Lisbon (Portugal) December 2005 – October 2009
Writing and editing articles for the performing arts and cultural sections. Interviews and reviews about shows.
Translations and Voice-Overs August 2010 – Present
Maxcvision, Maxi Cohen Studio, NY, USA
Translation (Portuguese – English) for a documentary directed by Maxi Cohen.
Ibero-American Productions, NY, USA
- website content management
- audience studies, communication strategies, editing, press contacts, Team management, writing
- English, French, Italian, Portuguese, Spanish