Cultural Communication and Marketing Management

Master Degree in Cultural Marketing, 2009
ISCTE, Lisbon, Portugal

Thesis: “Consumer Satisfaction on Cultural Organizations” – the results were also presented at the 17th International Conference in Retailing and Services Science (July 2010, Istanbul, Turkey)

Graduation in Cultural and Social Communication, 2004
Universidade Católica Portuguesa (UCP), Lisbon, Portugal

4th year of the graduation – participation at Sócrates/Erasmus Program
Universittà del Sacro Cuore di Milano, Milan, Italy

Curricular training as a marketing assistant (February to July 2004)
Centro Cultural de Belém, cultural organization, Lisbon, Portugal

Other courses
Marketing of Cultural Activities (Presidential Museum, Lisbon, Portugal); Journalism Online (CENJOR, Lisbon, Portugal), Creative Writing (Gotham Writers’ Workshop, NY)

Publicist and Public Relations Manager

Sabotage Records, music promotion and distribution | April 2005 – January 2006

VH Produções, music promotion and artistic management |January 2006 – January 2007

Developing projects as a freelancer, music and theater promotion | Since January 2006

Responsibilities as a press officer and public relations included promotion of musicians and other artistic projects, development of strategic marketing campaigns and management of the websites contents. Press contacts and support for the artists and the press at album releases and shows. Some of the projects promoted: Gonçalo Prazeres, Joana Machado, Munchen, Reset, Reunion Big Jazz Band and Rui Caetano.

Marketing and Communication

Montepio, bank, Lisbon, Portugal | March – November 2007

Professional training as marketing assistant at the strategic marketing department. Responsibilities included consumer satisfaction studies and market trends analysis.

Montepio, bank, Lisbon, Portugal | November 2007 – May 2010

Responsibilities as an internet coordinator included management of a team, which was responsible for the public websites, for the published contents and for the implementation of SEO and social networking projects. As part of the team, the responsibilities included the project of a new public website, with development of reports and studies about the current website and communication with all the parts involved – web designers, marketing department, and communication agency.

Highway Buzz, designer, NY, USA | July 2010 – June 2012

As a marketing and sales representative the responsibilities included to contact with more than 100 wholesale stores, and to promote the brand and the new collections, not only for the wholesale stores, but also for the specialized media.
Journalist / Editor | December 2005 – Present

Working as a freelance journalist, Lisbon (PT) and NY (USA) | November 2009 – Present

Published articles in “PÚBLICO”, “DN – Diário de Notícias”, “Vogue Portugal”, “Festforward”, “Le Cool” and other Portuguese media.

Working as a reporter for RTP International (Portuguese TV channel) in the show “Contacto EUA” | since June 2011.

Semanário, weekly newspaper, Lisbon (Portugal) | December 2005 – October 2009

Writing and editing articles for the performing arts and cultural sections. Interviews and reviews about shows.

Translations and Voice-Overs | August 2010 – Present

Maxcvision, Maxi Cohen Studio, NY, USA

Translation (Portuguese – English) for a documentary directed by Maxi Cohen.

Ibero-American Productions, NY, USA
Portuguese voice-overs.

• html
• photoshop
• website content management
• writing
• editing
• spss

audience studies, communication strategies, editing, press contacts, Team Management, Writing

English, French, Italian, Portuguese, Spanish