Marketing and Communication Strategist

UNIVERSITY OF MISSOURI
– Bachelor’s of Journalism with an emphasis in Strategic Communication
– Minor in Business
– Dean’s List – 8 semesters

ACCOUNT PLANNER, The Marketing Arm

– Responsible for guiding promotional strategy for Cheetos and
Doritos account, infusing audience insight to creative teams
– Worked with an analyst to develop influencer social listening
dashboards for clients in order to identify relevant trends
– Aggregated content and managed production of a Frito-Lay
internal newsletter that educated their marketing dept. on Gen Z

HUMAN EXPERIENCE STRATEGY INTERN, Starcom

– Assisted in strategizing Bank of America’s communications planning and wrote a quarterly analysis for the client
– Used Quid, Affinio, and Netbase to add audience and category insight for new business pitches
– Organized/moderated focus groups for a Mattel consumer journey

• Consumer research
• Consumer insight
• Social listening
• Synthesizing data
• Microsoft Office
• Adobe Suite