Marketing and Communication Strategist

Resume posted by cschier
Desired position type: Full-Time.
Location: Dallas Texas, United States

courtney.schier@gmail.com
Tel:
9727627673

Summary

With a background in consumer research and advertising strategy, it took working on a prob-bono project at work to realize that my passion for all things arts and music didn’t have to be separate from my work life.

Skills

  • Consumer research
  • Consumer insight
  • Social listening
  • Synthesizing data
  • Microsoft Office
  • Adobe Suite

Education

UNIVERSITY OF MISSOURI
– Bachelor’s of Journalism with an emphasis in Strategic Communication
– Minor in Business
– Dean’s List – 8 semesters

Experience

ACCOUNT PLANNER, The Marketing Arm

– Responsible for guiding promotional strategy for Cheetos and
Doritos account, infusing audience insight to creative teams
– Worked with an analyst to develop influencer social listening
dashboards for clients in order to identify relevant trends
– Aggregated content and managed production of a Frito-Lay
internal newsletter that educated their marketing dept. on Gen Z

HUMAN EXPERIENCE STRATEGY INTERN, Starcom

– Assisted in strategizing Bank of America’s communications planning and wrote a quarterly analysis for the client
– Used Quid, Affinio, and Netbase to add audience and category insight for new business pitches
– Organized/moderated focus groups for a Mattel consumer journey

 

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