Marketing and Communication Strategist
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Contact Details
Summary
With a background in consumer research and advertising strategy, it took working on a prob-bono project at work to realize that my passion for all things arts and music didn’t have to be separate from my work life.
Education
UNIVERSITY OF MISSOURI
– Bachelor’s of Journalism with an emphasis in Strategic Communication
– Minor in Business
– Dean’s List – 8 semesters
Experience
ACCOUNT PLANNER, The Marketing Arm
– Responsible for guiding promotional strategy for Cheetos and
Doritos account, infusing audience insight to creative teams
– Worked with an analyst to develop influencer social listening
dashboards for clients in order to identify relevant trends
– Aggregated content and managed production of a Frito-Lay
internal newsletter that educated their marketing dept. on Gen Z
HUMAN EXPERIENCE STRATEGY INTERN, Starcom
– Assisted in strategizing Bank of America’s communications planning and wrote a quarterly analysis for the client
– Used Quid, Affinio, and Netbase to add audience and category insight for new business pitches
– Organized/moderated focus groups for a Mattel consumer journey
Skills
- Consumer research
- Consumer insight
- Social listening
- Synthesizing data
- Microsoft Office
- Adobe Suite
Marketing and Communication Strategist Resume