Amy Sheldon Resume

Mount Holyoke College, BA

Marketing Communications and Audience Development Strategy Consultant
SELF EMPLOYED

Dates Employed: Mar 2009 – Present
Conducting freelance marketing and audience development campaigns for the following businesses: First Republic Bank, Strategic Partnerships Group; Doyle Auction House; Children’s Museum of Manhattan; Jan Kath Design; Leonore Blitz Consultants; Greenbaum Interiors; Sabin Howard Sculptures; Michael Hughes Asian Art; Holiday House Interior Designer Show House; American Securities/Hudson Institute.

Client Development Manager
PHILLIPS

Dates Employed: Apr 2013 – Nov 2017
New York, New York
As the only international auction house to concentrate exclusively on contemporary culture, Phillips has established a commanding position in the sale of Twentieth Century and Contemporary Art, Design, Photographs, Editions, Jewelry and Watches. Phillips conducts auctions in New York, London, Geneva and Hong Kong, and has representative offices throughout Europe, Asia, and North and South America.

Formulated new and established customer-centric strategies. Captured and increased the depth and breadth of Phillips collective intelligence about both existing and prospective clients to gain consignments and sell property in the areas of Contemporary Art, 20th Century Design, Photography, Modern & Contemporary Editions, Latin American Paintings, Jewelry and Watches.

• Advised sales teams on ways to create robust consignment pipelines to increase visibility and revenue between sale cycles.
• Researched and maintained a ‘top client list’ for each department, targeting the top 20% of buyers and sellers, and helping the sales teams with customized engagement strategies.
• Formulated multi-level, company-wide strategies for selling works of art at the highest value threshold.
• Identified specific growth opportunities in emerging markets.…see more

Director of Marketing and Business Development
KENO AUCTIONS

Dates Employed: Apr 2011 – Mar 2013
Launched in 2009, Keno Auctions is a full-service auction house selling all areas of fine and decorative arts, jewelry, photographs and collectibles.

Hired to create a brand strategy and implement integrated marketing communications and client development programs to increase awareness and visibility of Keno Auctions as a leading auction house, playing a vital role in the fine and decorative arts markets. Initiatives include targeting high-net worth individuals by conducting key promotions, client development and retention campaigns, positioning, advertising, branding, collateral, event needs and signage.…see more

Global Communications Manager
GE REAL ESTATE

Dates Employed:  Jan 2007 – Feb 2009
GE Real Estate, a unit of GE Capital, is a leading source of innovative global commercial real estate capital solutions. Few institutions have the capital strength, industry knowledge and global reach to match GE. As of January 2009, GE Real Estate’s portfolio was approximately $80 billion.

Recruited as a marketing leader to upgrade positioning, content and aesthetics of $4 million worldwide marketing communications initiatives, including advertising, branding, collateral, PR, events, signage, online newsletter, media training and budgeting. Guided efforts of external media, advertising and PR agencies, and mentored junior staff.…see more

Vice President, Marketing
CHRISTIE’S

Dates Employed:  May 1997 – Jan 2007
Christie’s, the international auction house, is the world’s leading art business. Founded in 1766 by James Christie, the company offers more than 600 sales annually in more than 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine and more. Christie’s has 85 offices in 43 countries and 14 salerooms around the world.

Promoted to develop North America marketing communication initiatives targeting high-net worth individuals as well as key marketing projects for Christie’s Asia and Dubai, client development and retention programs, positioning, advertising, branding, collateral, event needs and signage. Managed $3 million marketing budget and supervised five-person account management team.

• Microsoft applications
• Database