Gallery Director
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Contact Details
Summary
I am a community-oriented art gallery director that is willing to locate for the right position.
Education
- 2014 Global MBA Thunderbird School of Global Management
- 2008 MA Columbia University, Teachers College
- 2005 BA New York University
Experience
Creative Gateways, LLC
Gallery Director
2017-current
Manage 5 employees and oversee all operations of two galleries, leading to a sales increase of 1500% and an estimated increase in revenue of $675,000+.
- Curate shows using a portfolio of 70+ artists, including those that are well-established, local, international, and/or emerging.
- Develop external marketing strategies including social media campaigns, online store and web presence, email, print and television media, blogs, and Artsy, leading to a 170% increase in foot traffic and 3,500+ views by collectors in South Korea, United Kingdom, France, Japan, and more.
- Implemented internal email campaign resulting in a 55% purchase rate by previously non-buying customers.
- Led expansion to a second gallery, including overseeing renovation, hiring additional staff, and developing new standard operating procedures.
- Research, develop, and implement strategies to increase revenue, including: extending web presence to untested sites, offering payment plans, renting event space, promoting appraisal and consulting services, expanding course offerings/schedule of classes, adding presence at international art fairs, partnering with other local businesses .
- Responsible for all financial reconciliations, profit and loss reports, accounts payable and receivable.
- Serve as lead sales associate, working with all clients and communications.
Free Arts for Abused Children of Arizona
Marketing Manager/Consultant
2014-2017
Responsible for all marketing, brand awareness, and PR, including donor acquisition campaigns resulting in 467 new donors, an increase in average donation to $521, and an increase in total individual donations by $90,000.
- Launched rebranding campaign including new logo, brand standards, and layout of new building space with Board members.
- Led expansion of exhibit programs leading to 30 public displaying art exhibits in 2016.
- Prepared and managed $100,000+ budget for marketing activities (program promotion, recruitment, fundraising campaigns, & events) of $1.3 million agency budget.
- Responsible for research and application for local and national awards leading to receipt of 2016 Mayor’s Art Award and a finalist for the national Ashoka Children’s Wellbeing award.
- Maintained all community relationships including recruitment of 400+ new volunteers annually.
- Developed and executed all communication calendars, marketing plans, and associated collateral agency-wide.
- Managed all Facebook ad campaigns including managing payment planning, access and permission issues, implementing new tracking techniques, and utilizing custom audiences and geo-targeted ads for end of year donation asks and volunteer recruitment leading to 78% increase in Facebook followers.
The Phoenix Symphony
Consultant/Marketing Manager
2014-2016
Oversaw all day-to-day planning and operations for the marketing department, assisting in the generation of $5+ million in earned revenue and $4+ million in contributed revenue.
- Forecasted all earned revenue using TRG modeling and created $1.7 million marketing budget based on predicted and desired revenue.
- Developed, launched, and maintained new organizational app and mobile site increasing web sales to over 80%.
- Created and executed monthly social media communication calendars leading to 21% increase in Facebook followers.
- Analyzed data to determine success for marketing campaigns and to inform strategies for future campaigns.
- Managed the creation, design, and printing of all customer-facing marketing materials (i.e., postcards, commercials, brochures, newsletters, website, press releases, etc).
- Created and executed all marketing plans and communication/email schedules for individual events and season launches.
- Managed all media opportunities including press coverage and requests for information.
Additional Experience
Sanford Inspire Program, Arizona State University
Brand Coordinator
2013-2014
Developed organization strategy proposals ensuring grant renewal of $5.9 million.
Grand Canyon University
Lead Curriculum Developer
2012-2013
Managed a team of 15, achieving 95%+ on time completion of all projects with 3-month timeline.
New York City Department of Education
Mathematics Pedagogue
2008-2011
Led math department as a founding staff member for a transfer school providing education to over-age, under-credited teens.
Jan Hird Pokorny Associates
Office Manager
2005-2008
Managed and maintained a historic preservation architecture office.
Skills
- Photoshop
- CRMs including Clover and Salesforce
- Microsoft Office
- Wordpress
- Artsy
- Photography
- Google Suite including Google Adwords and Analytics
Gallery Director Resume