Gallery Director

• 2014 Global MBA Thunderbird School of Global Management
• 2008 MA Columbia University, Teachers College
• 2005 BA New York University

Creative Gateways, LLC
Gallery Director
2017-current

Manage 5 employees and oversee all operations of two galleries, leading to a sales increase of 1500% and an estimated increase in revenue of $675,000+.

• Curate shows using a portfolio of 70+ artists, including those that are well-established, local, international, and/or emerging.
• Develop external marketing strategies including social media campaigns, online store and web presence, email, print and television media, blogs, and Artsy, leading to a 170% increase in foot traffic and 3,500+ views by collectors in South Korea, United Kingdom, France, Japan, and more.
• Implemented internal email campaign resulting in a 55% purchase rate by previously non-buying customers.
• Led expansion to a second gallery, including overseeing renovation, hiring additional staff, and developing new standard operating procedures.
• Research, develop, and implement strategies to increase revenue, including: extending web presence to untested sites, offering payment plans, renting event space, promoting appraisal and consulting services, expanding course offerings/schedule of classes, adding presence at international art fairs, partnering with other local businesses .
• Responsible for all financial reconciliations, profit and loss reports, accounts payable and receivable.
• Serve as lead sales associate, working with all clients and communications.

Free Arts for Abused Children of Arizona
Marketing Manager/Consultant
2014-2017

Responsible for all marketing, brand awareness, and PR, including donor acquisition campaigns resulting in 467 new donors, an increase in average donation to $521, and an increase in total individual donations by $90,000.

• Launched rebranding campaign including new logo, brand standards, and layout of new building space with Board members.
• Led expansion of exhibit programs leading to 30 public displaying art exhibits in 2016.
• Prepared and managed $100,000+ budget for marketing activities (program promotion, recruitment, fundraising campaigns, & events) of $1.3 million agency budget.
• Responsible for research and application for local and national awards leading to receipt of 2016 Mayor’s Art Award and a finalist for the national Ashoka Children’s Wellbeing award.
• Maintained all community relationships including recruitment of 400+ new volunteers annually.
• Developed and executed all communication calendars, marketing plans, and associated collateral agency-wide.
• Managed all Facebook ad campaigns including managing payment planning, access and permission issues, implementing new tracking techniques, and utilizing custom audiences and geo-targeted ads for end of year donation asks and volunteer recruitment leading to 78% increase in Facebook followers.

The Phoenix Symphony
Consultant/Marketing Manager
2014-2016

Oversaw all day-to-day planning and operations for the marketing department, assisting in the generation of $5+ million in earned revenue and $4+ million in contributed revenue.

• Forecasted all earned revenue using TRG modeling and created $1.7 million marketing budget based on predicted and desired revenue.
• Developed, launched, and maintained new organizational app and mobile site increasing web sales to over 80%.
• Created and executed monthly social media communication calendars leading to 21% increase in Facebook followers.
• Analyzed data to determine success for marketing campaigns and to inform strategies for future campaigns.
• Managed the creation, design, and printing of all customer-facing marketing materials (i.e., postcards, commercials, brochures, newsletters, website, press releases, etc).
• Created and executed all marketing plans and communication/email schedules for individual events and season launches.
• Managed all media opportunities including press coverage and requests for information.

Additional Experience

Sanford Inspire Program, Arizona State University
Brand Coordinator
2013-2014
Developed organization strategy proposals ensuring grant renewal of $5.9 million.

Grand Canyon University
Lead Curriculum Developer
2012-2013
Managed a team of 15, achieving 95%+ on time completion of all projects with 3-month timeline.

New York City Department of Education
Mathematics Pedagogue
2008-2011
Led math department as a founding staff member for a transfer school providing education to over-age, under-credited teens.

Jan Hird Pokorny Associates
Office Manager
2005-2008
Managed and maintained a historic preservation architecture office.

• Photoshop
• CRMs including Clover and Salesforce
• Microsoft Office
• Wordpress
• Artsy
• Photography
• Google Suite including Google Adwords and Analytics