Marketing Manager

POSITION SUMMARY

The Marketing Manager is a key member of the Marketing Department. This position plays a key role in the overall earned revenue goals through ticket sales by developing and implementing advertising and promotional campaigns. The Marketing Manager is responsible for managing media placement, budget, content, and production for all print, digital, broadcast and out of home advertising and social media. This
position has some management responsibility for the Social Media & Content Manager and reports to the Director of Marketing, Sales and Communications.

This role will have a hybrid work schedule, with the option to work remotely Monday and Friday and required to work on-site Tuesday through Thursday.

This position is full-time, eligible for full benefits, with some nights and weekends required as necessary. It is an exempt position, not eligible for overtime.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage media placement, budget, content and production for all print, digital, broadcast (radio/TV) and out of home advertising campaigns to support the DTC’s ticket sales activity
• Secure media sponsorship agreements and oversee fulfillment
• Work with Social Media & Content Manager on video & photo assets
• Work with freelance designers to produce design assets in support of marketing plans and sponsorship/trade agreements, including all print, digital and video assets
• Write compelling, on-message copy for print, radio and digital ads based on source content provided by internal/external copywriters
• Review and report on vendor analytics for digital display (Facebook and GDN), SEM (Google AdWords and paid search), TV and broadcast/streaming radio in order to maximize ROI, adjusting as needed to improve results
• Create promotional opportunities through media partners that enhance the DTC’s visibility in the community and increase ticket sales

SKILLS AND KNOWLEDGE REQUIREMENTS

• Ability to handle several projects simultaneously, works with multiple teams and meet assigned deadlines
• Exceptional analytical, critical thinking, trouble shooting and problem-solving skills
• Exhibits appropriate sense of urgency and ability to work well with customers of all demeanors
• Demonstrated track record of working effectively within a collaborative and cohesive team based environment
• Outstanding organizational skills
• Capability to handle variety of time-critical situations and identify prioritization
• Self-starter with ability to work well independently and in groups
• Advanced knowledge of the Tessitura system and Microsoft Office Suite

EDUCATION AND EXPERIENCE REQUIRED

• Bachelor’s degree in marketing, theater or related field, or equivalent relevant experience (minimum3-5 years)
• Tessitura/TNEW experience in setup and operations

HOW TO APPLY

Please submit resume and cover letter via email to hr@dallastheatercenter.org with Marketing Manager in the subject line.