Full-Time Job Assistant / Associate Director of Music Organizations for Audience Development
Department: Music Organizations
Position Summary: To lead, develop and execute varied marketing efforts for the ensembles supported by Music Organizations, including traditional and emerging platforms, digital and social media, and grassroots efforts.
This position works for the Music Organizations Department, in partnership with Marketing & Communications (the position will office part-time in both Music Organizations and Marketing & Communications).
We are looking to hire one person at either the Assistant Director level or at the Associate Director level. The level is determined by the amount of direct, relevant experience the person brings.
ESSENTIAL JOB FUNCTIONS:
Marketing and Promotion – 60% of time
•Develop and execute a national strategy to promote the ensembles of Music Organizations, build audiences and promote ticket sales on tours and off campus.
•Promote awareness of St. Olaf College’s Music Organizations and St. Olaf College, for ambassador ensemble tours and other Music Organizations ensemble events.
•Plan and attend pre-tour visits as needed, scheduling meetings related to promotion, audience development and marketing; develop a comprehensive strategy that reflects the unique needs of each touring ensemble and each tour city.
•Develop national and tour city-specific strategies by engaging and managing local alums and volunteers, optimizing traditional, grassroots and innovative approaches.
•Develop and maintain a volunteer network of alumni, parents and friends for marketing and promotion, collaborating as needed with the St. Olaf Alumni office.
•Develop and manage print and digital materials (programs, advertising and marketing pieces), implementing best practices in performing arts marketing strategies.
•Manage and direct all aspects of tour promotion, including paid and earned advertising across multiple platforms (print, radio, web and social media), in partnership with •Marketing & Communications to maximize impact.
•Provide marketing support for recruiting prospective students as a part of tour programming.
•Develop system to capture, track and report prospective student inquiries and engagement.
•In collaboration with Admissions, create a data-informed environment and supporting infrastructure that measures and tracks the correlation between off-campus recruitment activities and their progression through the recruitment and enrollment cycle.
•Develop data-informed environment to track and measure marketing efforts (promotion codes, etc.), and to survey audience members for feedback.
•Ensure clear and timely marketing project management between Music Organizations and Marketing & Communications, including advertising, the production of programs and printed materials for the Ambassador ensembles, national tours, special events and the Christmas Festival.
•Oversee production and ensure deadlines for advertising and printed materials including programs, fliers, print and radio media, grassroots efforts, and marketing communication with venues and hosts.
•Manage comprehensive and ongoing media/promotional strategy to promote Music Organizations ensembles and activities, on and off campus.
Identify, lead and develop ongoing marketing opportunities, promoting the ensembles through innovative marketing strategies (e.g., Christmas Festival pop-up performance, etc.), for increased audience development and brand recognition.
•Plan and implement marketing, promotion and advertising for St. Olaf Records, including online innovation, development and social media.
•Lead marketing strategies to promote the Christmas Festival concerts including live concert performance, live stream and digital downloads.
•Lead and implement strategies for social and digital media. Manage all aspects of the website for Music Organizations and the ensembles it supports.
Ticketing – 15% of time
•Manage all aspects of online and other concert ticket sales.
•Attend domestic tours, oversee and execute all ticketing needs, including on-site sales and management of volunteer ticket takers and ushers.
•Partner with Events Management Department in all St. Olaf Christmas Festival ticketing procedures, in advance and onsite during the Festival, working with external agencies as required.
•Provide a seamless, customer-centric and accurate online ticketing process that drives both ticket utilization and customer satisfaction.
St. Olaf Records – 15% of time
•Guide the future development and evolution of St. Olaf Records. Collaboratively lead the vision and research to implement strategies and determine future relevant media platforms.
•Direct St. Olaf Records inventory with accurate and regular reporting of sales, monitoring inventory levels, and serve as the lead with the St. Olaf Business Office for all activities related to quarterly and annual audits.
•Direct activities with respect to inventory management, off-site sales equipment, media players, credit card processing equipment, as well as productivity and communication devices.
•Serve as or oversee and manage the primary salesperson on tours, at regional and national conferences and conventions, and be the primary contact for promotion and sales of St. Olaf Records inventory.
•Attend tours to manage tour CD sales, student sales personnel and volunteers on site.
•Coordinate recording logistics and details, album content, and design for ensemble recordings and the annual St. Olaf Christmas Festival recordings (CDs, DVDs, and digitized recordings).
•Work with the Bookstore for online sales, provide web content for new recordings and coordinate re-orders and inventory.
Supervisory Responsibilities – 10% of time
•Assist with hiring, supervise, and train Intern and student workers as needed.
•Train and supervise students and volunteers for tours
KNOWLEDGE, SKILLS, ABILITIES:
•Skill in strategic thinking, sound judgment and decision making amongst competing demands and deadlines
•Ability to train and supervise others
•Ability to lead all aspects of a project from start to finish
•Skill in managing projects simultaneously
•Ability to work well with a wide variety of people
•Ability to handle multiple tasks with attention to detail and accuracy
•Skill in proofreading and editing documents
•Ability to always greet clients in a polite, courteous, and helpful manner
•Ability to stay organized and manage changing priorities
•Ability to communicate effectively in both oral and written form
•Ability to be self-motivated and able to work with minimal supervision and under tight deadlines
•Skill in using computer applications including spreadsheet, word processing, presentation, and web design software
•Skill in or ability to learn ticketing software (e.g. Audience View)
•Knowledge, skill and strong interest, curiosity and facility in emerging media platforms, grassroots marketing, social media, and digital recording distribution (audio and video) technology
•Ability to be flexible, collaborative, innovative, positive and composed under pressure
•Ability and willingness to commit to the mission of St. Olaf College
•Ability and willingness to support, respect and commit to embracing diverse backgrounds, values and points of view to build a strong and inclusive community including faculty, staff, students and constituents
Education: Bachelor’s degree; must maintain a valid driver’s license and meet St. Olaf College driver authorization criteria with a satisfactory driving record
Experience: 3+ years of experience as a marketing strategist in the performing arts or 3+ years of experience as an agency partner with a performing arts client; prior leadership experience
Education: Advanced degree and relevant coursework in marketing/communications, arts management, music (education or performance) and ensemble performance
Experience: 5+ years of experience in a leadership role as a marketing strategist in the performing arts, ideally with a musical ensemble at the college or professional level; proven track record in achieving financial marketing goals within the performing arts industry
Type of Position: Staff – Full-time Regular
Months per Year Position Will Work: 12
Open Until Filled
Shift (Days/Hours): Shift: Monday – Friday, 8:00 a.m. – 5:00 p.m.; some weekend and evening hours associated with travel, conferences, conventions and tours required; travel up to 15% of the work schedule, which includes local (Twin Cities metro area) and national travel; overnight trips average approximately 25-35 days per year
|• Job Title:||Assistant / Associate Director of Music Organizations for Audience Development|
|• Job Type:||Full-Time Job|
|• Employer:||St. Olaf College|
|• Location:||Northfield, Minnesota, United States|