Arnoud van Aalst (The Hague, Netherlands) has a background in policy sciences, historic preservation and graphic design. His firm ‘Museum Strategies’ specialises in the development of new concepts and strategies for museums and other cultural organizations, in which identity and product placement play a central role. Van Aalst was the business director of leading Dutch architecture and design institutes such as Berlage Institute and Premsela Foundation.
At several museums he developed new concepts and took governance issues and education programs to the next level. He developed business plans and established co-creation projects with several local cultural organisations. He developed new strategies and visions in which several commercial models were introduced. He realized Open Storage projects and many exhibitions.
He is an active board member at different cultural organizations such as ICOM The Netherlands.
Looking for a new challenge in the U.S.
1992 – 1994 Master of Science In Conservation of Historic Monuments and Sites, Raymond Lemaire International Centre for Conservation, Catholic University Louvain (B)
Advanced international and interdisciplinary two-year Master after Master program in the conservation and restoration of historic monuments and sites
Master Thesis: “A socio-economic approach of cultural built heritage”
Project manager: re-use, financing and fundraising for the sake of the restoration project ‘Hôtel Errera’, Brussels (B), now the residence of the Prime Minister of the Flemish Community
1987 – 1991 Master of Policy Science, Nijmegen School of Management, Radboud University Nijmegen (NL)
1991 Publication: ‘Monumentenzorgers in de nieuwe wereld’ (Preservationists in the New World), Eurostad #19: magazine on architecture and urban planning in Europe
Jul. – Dec. 1990 Internship at U.S. Committee of the International Council on Monuments & Sites (ICOMOS) on a Prince Bernhard Foundation grant, Washington, D.C. (USA)
Master Thesis: ‘The System of Historic Preservation in the U.S.A.’
Oct. 1990 Seminar: American Architecture Styles, National Preservation Institute, Washington, D.C. (USA)
1986 – 1987 B.A. Political Sciences, Radboud University Nijmegen (NL)
2012 – present Director / Owner Museum Strategies
Main tasks: Consultancy specialized in strategic development and concepts for cultural organisations. Assignment in 2012: Executive Director (Ad Interim) Maritime Museum Zeeland, Vlissingen (NL)
Main tasks: Strategy development, fine tuning of museum concept en restructuring of organization including off site objects i.e. Fortress, World War II shelter and windmill.
Results: clear positioning towards sponsors, clear vision.
2012 – 2014 Executive Director Museum for Communication, The Hague (NL)
Main tasks: Strategy development, internal earnings, asset management
Results: realized ‘Open Storage’in collaboration with the Royal Academy of Art in The Hague and exhibitions ‘Branding Beatrix’ and ‘XXS Dutch Design’, re-structured organization, developed housing and real estate concept, developed food and drink concept.
2008 – 2012 Executive Director Museum Vlaardingen, Vlaardingen (NL)
Main tasks: developing and implementing 21st century museum concept, fundraising, management building process, responsible for personnel, finance, communication, marketing en strategy.
Results: 6.5 million Euros raised for new museum, set up healthy financial and personnel policy, developed successful lobby and sponsor plan, developed new museum and education concept.
2007 – 2008 DEPUTY DIRECTOR Premsela, Dutch Platform for Design & Fashion, Amsterdam (NL)
Main tasks: responsible for finance, personnel, organization, strategy and policy.
Results: professionalization in general, specifically in finance and personnel; prepared organization for next phase.
1999 – 2007 Director/Owner Collider, The Hague (NL)
Consulting company specialized in product placement and branding. Developing communication concepts for different cultural organizations and national policy and research groups.
1996 – 1999 Executive Director Berlage Institute, Amsterdam (NL), Postgraduate Laboratory of Architecture
Main tasks: to negotiate with subsidizers (ministries, members of parliament), sponsors and commissioners to guarantee long term subsidies and to safeguard the continuity of the institute, responsible for general management and finances, drawing up annual budgets and policy plans for the Dutch Cultural Council, international positioning of the institute.
1994 – 1996 CHIEF OF STAFF BUREAU OF THE CHIEF GOVERNMENT ARCHITECT, Ministry of Housing, Physical Planning and the Environment, The Hague (NL)
Main tasks: responsible for the general and operational affairs of the Bureau, budget management, management of staff and secretariat, development and implementation of managerial instruments, coordination of “Percentage for Art Advisory Group”, architecture and historic preservation policy, adjudge subsidies to Dutch cultural institutes.
1992 – 1994 Senior Account Manager Government Building Agency The Hague Directorate, Ministry of Housing, Physical Planning and the Environment, The Hague (NL)
Main tasks: to carry out the Governmental Housing Policy, to attune this to the ambitions of the governmental services, to supervise and to optimize the progress of housing projects during their realization, negotiate with national stakeholders.
- Strategy and Policy
- Concept development
- Organisational structure
- Fund raising
- Product placement
- Community museums
- Issue exhibitions
- museum strategies
Groups & Associations
- ICOM board member Netherlands Committee, Maritime Museum Zeeland Foundation board member
- Dutch, English, German, rudimentary French