Creative Leader in the Arts
Innovative communications and marketing professional with a track record of success developing and implementing marketing, advertising, fund development and communication strategies for mid-size to high-growth organizations with vast experience in the arts.
Ph.D. Organizational Learning & Leadership
Gannon University, Erie, PA in progress
Master of Public Administration
Gannon University, Erie, PA 2002
Bachelor of Music, Piano Performance
Mercyhurst College, Erie, PA 1998
Medical Associates of Erie, the Clinical Practices of LECOM 1/2007 to present
Physician network part of largest osteopathic medical school in the country
Director, Marketing & Communications
In charge of marketing, public relations, communications, and development, reporting directly to CEO. Create marketing materials for distribution to prospective and current physician and patient base. Responsibilities include: advertising and promotions, grant writing, brand development, media plans, graphic design work, media buying, creative outlines, internal and external communications. In addition, responsible in part for the public relations and marketing for Millcreek Community Hospital (MCH) and the LECOM Medical Fitness & Wellness Center.
Erie Reader, Erie, PA 3/2011 to present
Erie’s only independent source for news, culture and entertainment
Pitches and composes cover stories, composes bi-monthly column, covers profiles and op-eds for print and online publication.
Lake Erie Lifestyle Magazine, Erie, PA 3/2010 to 3/2012
Wrote regular contributing articles to monthly print publication.
Erie General Electric Federal Credit Union 12/2005 to 12/2006
Not-for-profit credit union in Erie shared by more than 36,000 members
Responsible for overseeing the development, implementation, and maintenance of the credit union’s marketing campaign for seven branches. Responsible for design, development and implementation of all marketing programs; analyzed all related market trends and demographic data concerning members and potential members; developed, implemented, and maintained credit union strategic marketing; created advertising pieces through various media; maintained an awareness of the laws and regulations; determined major goals and objectives for increasing penetration and admitting new groups into current field of membership; and coordinated all internet/website marketing. Oversaw a department of three.
SafeNet, Erie, PA 10/2004 to 12/2005
A not-for-profit organization dedicated to ending domestic violence in Erie County.
Director of Development & Communications
Responsible for the planning and implementation of all fund development programs, marketing, outreach and public relations activities. Responsibilities included securing grants, endowments, individual donations and sponsorships; creating strategic development plan; serving as editor and designer of all materials used in fund development; developing and implementing special events; serving as primary liaison with committees of the board of directors and for capital campaign and endowment building projects; and coordinating outside and internal media relations.
Erie Art Museum, Erie, PA 10/2003 to 10/2004
Local Art Museum holding a permanent collection of 7,000+ objects and hosting numerous exhibits annually.
Director of Development & Marketing
Managed all fundraising programs within the organization, including: Special events; grant writing; planned giving; donor relations; annual appeal; capital campaign; and outside and internal media/print coordination for development pieces. Accountable for all marketing activities.
Safe Harbor Behavioral Health ,Erie, PA 12/2001 to 10/2003
Provides mental health and crisis services to Erie County
Director of Development & Public Relations
Responsible for developing this role – which included the implementation and management of all fundraising and public relations within the organization. Responsibilities included: grant writing; planned giving; donor relations; special events; annual appeals; capital campaigns; outside and internal media coordination; and graphic design work. Responsible for overseeing various interns and committees.
Erie Art Museum, Erie, PA 2/2001 to 12/2001 Publicist/MIS Director
Maintained all publicity within the Museum including outside media coordination, design work, photography, programs for concerts and exhibits, and brochures. Editor of bi-monthly newsletter “Artscope.” Assisted in obtaining sponsorships for concerts and exhibits. Assisted in planning and carrying out special events. Responsible for text, design and maintenance of website. Managed a small number of interns on a semester basis. Responsible for all computer programming/management.
Event Planner, 2001-Present
Event planner, EmergyCare 30th Anniversary Celebration, 2013
Committee member, Moonlight on the Bay, Crime Victim’s Center Gala, 2012
Event planner, The Final Clue, 1920’s murder mystery event, EHCS, 2011
Committee member, Summer Solstice Party, Erie Art Museum, 2011
Chairperson, Festival of Trees, Saint Vincent Foundation, 2010
Entertainment chair, Tall Ships Festival Erie, 2010
Committee member, Erie Art Museum Grand Opening Gala, 2010
Chairperson, pARTy Like A Rockstar, Erie Art Museum, 2010
Chairperson, Google Event, 2009
Chairperson, All Hands On Deck, Flagship Niagara League, 2009
Chairperson, Generation-E Awards, Young Erie Professionals, 2009
Chairperson, pARTy Like A Rockstar, Erie Art Museum, 2009
Event Planner, imPAct conference, PA young professionals, 2008
Chairperson, 40th Anniversary Celebration– Art On the Rocks, Erie Art Museum, 2008
Chairperson, Just My Imagination II, Motown Fundraiser, Erie Art Museum, 2008
Chairperson, Palette to Palate, Fundraising Gala, Erie Art Museum, 2007
Chairperson, Just My Imagination, Motown Fundraiser, Erie Art Museum, 2007
Committee member, Erie Ad Club Annual Auction, Erie Ad Club, 2005-06
Chairperson, 1st Annual Celebrity Roast, Fundraiser, Youth Symphony Orchestra, 2003
Chairperson, Villa In Bloom Annual Auction, Villa Center, 2001
Political Experience, 2010 – Present
Treasurer, Committee to elect Bob Sambroak for Judge, 2013
Campaign committee, Committee to elect Kathy Dahlkemper County Executive, 2013
Treasurer, Committee to elect Ned Smith County Council
Finance Co-Chair, Pennsylvania Senator-Elect Sean D. Wiley, 2012
Campaign Chair, Committee to elect Regina Smith, 2012
Candidate, office of Erie County Council, 2010
Committee Member, Committee to elect District Attorney Jack Daneri, 2010
- Proficient in use of: Adobe Creative Suite CS5 (Illustrator, Photoshop, InDesign), QuarkXPress, Adobe PageMaker 7.0, Macromedia Dreamweaver, HTML and Microsoft Office.