Director of Communications/Content Marketing & Influencer Engagement Strategist
- Email:
- cjmartinez@tonicmediapartners.com
- Tel:
- 3109805431
- Mobile:
- 3109805431
Summary
My work with begins at the intersection of art, technology and storytelling with an emphasis on entrepreneurial, agile approaches to content development, production and communications within any organization.
This includes implementation of communications and media strategies to support all production and growth objectives; build brand awareness and visibility within key audiences, constituents and target markets.
Education
M.A. Communications
University of Washington
Senior Executive Leadership Graduate Certificate
Georgetown University: Center for Continuing and Professional Education
B.A. Dramatic Art
University of California Santa Barbara
Experience
Executive Director/Lead Consultant
TONIC Media Partners
~ 2015 – Ongoing + Seattle – Los Angeles
– Lead consultant specializing in thought leader and executive leadership positioning, brand and integrated marketing and cross- cultural communications. (StubHub [eBay, Inc.], Code 42, Versa Products, Zero Gravity Tables, People.ai, Udacity, Immortals (esports), SmartCSM).
– Developed and managed global PR engagement and influencer platforms, in addition to value messaging – positioning for digital, advertising, earned/owned/paid/social media campaigns.
Director of Communications/Content Marketing & Influencer Engagement Strategist
Oregon Shakespeare Festival
~ 01/2019 – 05/2021 + Ashland, OR – Seattle – SF – Los Angeles
– Spokesperson/Press Officer and public affairs contact for all OSF departments, presenting and supporting the organization’s mission, vision and values, including its industry-leading commitment to equity, diversity and inclusion.
– Strategic communications advisor, thought-partner and media liaison for Artistic Director, Nataki Garrett, senior staff and board of directors on all external and internal communication matters.
– Publicity for all Theatrical, Film and Digital Media productions, special engagement and seasonal programming.
– Produces and manages communications and integrated marketing campaigns for live performances and digital brands (O!) including select co-production releases for nation’s flagship repertory theatre, with $44 million annual budget.
– Develops and manages communications and marketing campaigns across all digital media including: *Strategizing and overseeing social media campaigns – including requesting creative assets, optimizing reach and engagement, *Working with external media agencies and promotional companies to generate awareness and interest all programming releases, *Identifying key promotional opportunities and securing cross-promotional partners, *Managing all PR/media relations activities, *Liaising with Artistic Production, Operations and Finance departments.
Media Relations Director
Ketchum, Inc.
~ 01/2004 – 04/2015 + San Francisco – Los Angeles
– Lead the international expansion program for StubHub (eCommerce B2C) into 9 countries across Americas, EU and Asia.
– Team and special projects leader for 1200 member, global media specialist group.
– Developed and implemented brand marketing, corporate communications programs for 10+ Fortune 500 companies (eBay, Frito-Lay/PepsiCo, IBM, FedEx, Nokia, Best Buy, Mattel, Home Depot).
